How to create, build and grow a niche business with Entrepreneur and Interior Decorator Liz Toombs

Liz Toombs is known as the go-to decorator for sorority interiors on college campuses. The work of Toombs and the PDR Interiors team can be seen on over 80 campuses spread across 22+ states.

A leader in the decorating industry for nearly two decades, Toombs is a graduate of the University of Kentucky and an alumna of Alpha Gamma Delta. Mentoring women is a keystone of PDR, something Toombs learned to value through her fraternity experience. Helping to preserve that experience for current and future members of women’s organizations is what drives Toombs to focus on sorority housing projects. PDR also offers comprehensive services for private residences.

Toombs resides in Lexington, Ky., where she is involved in the community through the Junior League and other charities. She created The Mary Estes Memorial Scholarship in honor of her mother, who passed away from cancer in 2012. The scholarship is awarded annually to a Univ. of Ky. College of Agriculture, Food and Environment student who has lost a parent from cancer.

Toombs enjoys exercising, spending time on the lake and almost always has a book in her hands. She shares her home with her husband, Billy, and their dogs, Wendel and Bartlet.

In this episode we discuss:

  • Niche businesses overall and PDR's specific niche
  • What I've learned about mentoring and how I employ those things in attracting and retaining talent
  • The importance of creating a space you love and that's functional for your lifestyle

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About the Podcast

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Ladies Who Leverage - Kelly Charles-Collins
Live Life Unapologetically AF

About your host

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Kelly Charles-Collins

Kelly is the CEO of Ladies Who Leverage, a global women’s community that empowers women to leverage their expertise, resources, and relationships to build their business, brand, and badassery. After being fired from her job as an attorney in 2019 - which to her, felt like she was given her ‘freedom’ papers, she had two choices. She could retreat to the safety of her legal career or to leap Unapologetically A.F. into her true purpose. Retreat was not an option. Kelly chose to leverage her profession to pursue her true purpose. An award-winning TEDx speaker, author, mentor, and host of the Ladies Who Leverage podcast, Kelly is on a mission to create safe spaces for women to create influence and impact, unleash their badassery and live life unapologetically AF.